Lokesh Kumar Bhatia

ZZAZZ AI

Product Designer

B2B SaaS for publishers, ~50 people. Content monetisation for the post-AI web: a paywall AI crawlers pay to cross, priced by an ML model.

• Built Publish, the publisher product for pricing and publishing articles. AI rewrites, headline options and draft analysis arrive as suggestions the publisher accepts, edits or ignores. Nothing applies on its own.
• Rebuilt the payment flow from seven steps to four and made it reusable across products. Readers pay with money or by watching ads.

Runable AI

Founding Product Designer

Pre-seed AI agent platform, ~$3M raised, 10 people. Generates reports and websites, automates workflows.

• Only designer, no PM, four engineers. Owned the product design from first sketch through launch.
• Designed how the agent shows its work: the plan appears before execution, a clarifying question when the prompt is thin, narration throughout. Long tasks stay legible instead of sitting behind a spinner.
• Made failure an explicit state. A wrong result or a stall gives the user a continue-or-restart choice, not a dead end.
• Shipped onboarding and activation, the main conversion path at launch. The product hit a ~$1M annualised run-rate in its first month.

Rupeezy

Product Designer

Stockbroker founded 2003, digital-first since 2017. ~125 people; 200K+ registered users.

• Owned Rupeezy Trade end to end, the equity and F&O app behind 97% of company revenue. Each designer owned a product.
• Designed Rise Portal from scratch. ~100 partners drove 35% of company revenue but couldn’t see how referrals converted or how payouts were calculated. Lead-to-client conversion up 2.4× in two months; partner tickets down 48%.
• Designed the merge of Rupeezy Trade and Invest into one navigation model, shipped in phases and now live across the app. Opened a cross-sell path that didn’t exist and cut maintenance from four engineers to three.
• Cut KYC drop-off by resequencing around the mandatory PAN step: low-effort steps earlier, bank details into a mobile-native step, progress made visible.
• Rebuilt the Figma design system used by four designers and seven engineers, consolidating 200 button and 140 tag variants into single components.
• Shipped 30+ features across onboarding, KYC, dashboards and trading flows, prioritised from app store reviews and in-app feedback. Mentored a design intern.

Sustainability Economics.ai

UI/UX Designer

Net-zero carbon accounting SaaS for banks and insurers. Scope 1, 2 and 3, including financed emissions across loan portfolios.

• Sole designer on the platform, one of six products across a four-designer team, from rough wireframes to shipped.
• Emissions formulas change with geography, industry and equipment, so a diversified company can’t use one method. Built flexible ingestion accepting spreadsheets, cloud storage and mismatched schemas instead of one fixed Excel template.

Indian Institute of Technology (IIT) Guwahati

B.Tech, Chemical Science and Technology

Self-taught in product design alongside coursework. UI/UX internships at AgriVision4U and CityMALL.